FAA Interactive Brand

Camera-based interactive brand installation for Fine Art Asia with Superunion.

Simulated blank ink swirling through the words 'Fine Art Asia', creating subtle layers to the typography

During my internship with the creative branding agency Superunion, I worked in the emerging digital creative team, which gathered creative technologists to reimagine branding experiences and to engage customers more compellingly. Using Processing and OpenGL shaders, I ideated and created two branding activation experiences for clients. Through collaborating with experienced strategy and design colleagues, I created this project as an interactive accompaniment to the client’s rebranding, which examined their interest in the interplay between old and new. After completion, the project was shown at the entrance of the 2019 Fine Art Asia exhibition as part of the rebranding’s soft launch.

Teaser video produced by Superunion of the interactive experience